7 Key Metrics To Be Tracked For Mobile App

Fast, user-friendly, popular and useable – major characteristics that make a great mobile app!

If you’ve invested in getting a smart mobile app for your business, then you must keep a track of its performance ability. How well is your app performing? Is it serving the purpose of connecting you with your customers?

How will you get the answers to all these questions? The best way to find out about the success of your mobile app is to check its engagement level and the number of users who have downloaded the apps.

In case you have got a business mobile app, from a well known Mobile App Development Company in Kolkata, India or outside, then it’s better to check on these following 7 points to understand the effectiveness of your app.

1.      Number of downloads

How would you judge the popularity of your app? Check how many people have downloaded your mobile app. However, remember that this metric alone will not give you the overall effectiveness of your app!

Track daily downloads and the channels from which mostly your app is being downloaded. There can be cases that people have downloaded the app just for fun and uninstalled the same without even using it! However, if you know the source from which you’re getting the maximum number of users, then you’ll know where to invest!

2.      Active user rates

After checking the download rates, it’s time for some data on the number of active users who are using your app. Let’s say, your mobile app activation rate is nearly 80%, then you’re definitely doing good.

Again, there’s a surprising fact which you’ll see! You’ll find that there are many users who have downloaded your app but have never launched it! Strange people! They are actually of no use for your business. So, check only the active users. They’ll get you all the money!

3.      Retention rates

Customer retention is the major requirement of every marketer’s success. The longer your customers are there in your business, the more revenue you’ll e getting. So, now you need to check the retention rates of your active users.  This metric is like an eye-opener. You’ll be able to understand based on which factor of your app, the retention rate is going down. Change the same and get more business.

Also Read - 4 ways to improve user retention and reduce churn rate

4.      Average usage sessions

You might be having 1 million active users, but is your app being used by all the users on a daily basis? If yes, then you’re a big revenue earner already!  However, this is not the case in reality.

Thus, it’s essential that you should track the average usage frequency and the maximum time of the day when the app is being used. Once you get the right data out of it, you can frame your marketing strategies accordingly.

For instance, Facebook and Instagram are the two most widely used apps and this metric shows that the people on a daily basis spend more than half of their time on these two platforms. So, as a marketer, you can even target social media marketing instead of getting an app built for your company.

5.      Screen flow

This is an interesting metric where with the help of the screen flow analysis you can check a breakdown of the screen of your active users. It’s like CCTV footage of whatever your user is doing on your app. Exits, navigations, different paths and number visits, you can check all of it on your screen flow analysis report.

So now you can easily understand which problems are areas in your app. Fix them to make the users stay on your app for a longer time.  You can also successfully keep your users engaged by checking the most-visited parts of your app.

6.      Uninstall rates

Now, this is the last metric which you need to follow. How many users have uninstalled your apps daily/monthly or yearly? Check this data. Compare the same on a monthly basis. This will give you an idea of whether people are liking your app or not!

7.      Lifetime value

In the end, the purpose of the development of the mobile app is to generate revenues. So, you need to check how much value your active users are bringing in for your business. If your cost of an app is not being covered up by the revenue that the users are generating, then you’re probably paying too much for the app.