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Showing posts from April, 2020

Social Media Trends During COVID19

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With limited activity out of home, the people are reportedly reading, contributing and influencing on social media. Consequently the total volume of Covid-19 related conversations reached more than a billion, as on March 24 in the entire world. Most providers of social media marketing and social media optimization services in India report that social media usage has gone up.  So what do we derive from this exactly? Is the pandemic situation really favourable for social media? Or is it actually adversely affecting the network? Most people are more and more engaged in the world of social media right now. So it can never be a bane for the social networking sites, to put it in short. According to the data received from various market research firms, volume in social media saw a whopping 50X surge between January and March in India alone, in the wake of Covid-19 pandemic. The social media buzz picked up from a few millions in January and February to a stagge...

7 Key Metrics To Be Tracked For Mobile App

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Fast, user-friendly, popular and useable – major characteristics that make a great mobile app! If you’ve invested in getting a smart mobile app for your business, then you must keep a track of its performance ability. How well is your app performing? Is it serving the purpose of connecting you with your customers? How will you get the answers to all these questions? The best way to find out about the success of your mobile app is to check its engagement level and the number of users who have downloaded the apps. In case you have got a business mobile app, from a well known Mobile App Development Company in Kolkata , India or outside, then it’s better to check on these following 7 points to understand the effectiveness of your app. 1.       Number of downloads How would you judge the popularity of your app? Check how many people have downloaded your mobile app. However, remember that this metric alone will not give you the overall effectiveness of y...